Streaming has changed how people listen to music. A recent survey conducted by Talker Research found that most Americans believe streaming is the best way to enjoy music. The study examined preferences for different music formats, spending habits, and attitudes toward music costs.
Survey of American Adults Showed Preference Toward Streaming and How Much They Are Willing to Pay for Music Consumption
Music Format Preference
The survey gathered responses from 2,000 American adults. It found that 38 percent of respondents prefer streaming services such as Apple Music and Spotify. These platforms provide instant access to millions of songs, personalized recommendations, and the ability to listen across multiple devices. Many consumers value the convenience of streaming over traditional formats.
Other formats had smaller support. 13 percent favored compact discs due to their high sound quality and the fact that they offer a tangible product with album artwork and liner notes. Vinyl records have a dedicated following. 12 percent of respondents preferred them.
1 percent of the respondents believe cassettes provide the best listening experience. Meanwhile, about 14 percent still prefer consuming music via radio. This highlights the continued relevance of curated playlists and live broadcasts. 4 percent choose digital music files. This storable digital format allows consumers to own music without relying on internet connectivity.
Live Music, Music Costs, and Pricing Perception
Only 15 percent consider live performances the best way to experience music. Live music remains the most expensive format to consume music. Respondents reported spending an average of 274 dollars per year on music. From this budget, 100 dollars goes to live concerts, 75 dollars to streaming services, 53 dollars to compact discs, and 46 dollars to vinyl records.
Most respondents believe that music costs too much. The survey specifically asked the participants how much they think different formats should cost. 35 percent of them believe a month of streaming should not cost more than 10 dollars. 59 percent are willing to pay up to 20 dollars for convenience. 38 percent will not pay more than 10 dollars for a digital album.
27 percent think individual digital files should be free. 18 percent are willing to pay between one and five dollars per file. Physical formats are viewed differently. More than half of respondents think CDs and cassettes should cost no more than 15 dollars. Vinyl records have a slightly higher perceived value. 15 percent of the respondents believe they should cost up to 20 dollars.
The survey also highlights a strong desire to support live music. Cost remains a barrier. Two in three respondents do not want to pay more than 100 dollars for a ticket. They are still willing to spend an average of 427 dollars to see their favorite artist perform. The study also found that the average person has missed at least ten concerts due to high ticket prices.
Takeaways and Pointers
Physical formats are becoming niche products geared toward collectors, music enthusiasts, and highly dedicated fans of artists. The process of selecting, purchasing, and owning a physical album provides a deeper connection to the artists and their music. Purchasing and owning formats like compact discs and vinyl records adds value beyond the music itself.
The survey shows that streaming is the most popular way to listen to music. This comes from the fact that it is the most accessible. The popularity of smartphones and other mobile devices has complemented the popularity of streaming music and service providers.
Live performances still hold value. Concerts or shows remain highly desired. However, because of high ticket prices, access remains restricted. Live performances appeal to music enthusiasts and highly dedicated fans of artists. These findings highlight a shift in how people engage with music while revealing concerns about affordability and artist support.