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Leadership is the process of influencing and motivating others to achieve a common goal. Over the years, various theories and models of leadership have been developed to explain how and why people become effective leaders. READ MORE.

MARKETING

Difference Between Push Strategy and Pull Strategy

Both push strategy and pull strategy are business terms originating in logistics and supply chain management. These two concepts are...
Difference Between Push Strategy and Pull Strategy

Difference Between Marketing and Sales

Both marketing and sales are important and related components of a business operation aimed at bringing goods or services to...
Difference Between Marketing and Sales

Advantages and Disadvantages of Differentiation

Differentiation is one of the four Generic Strategies introduced by Michael E. Porter alongside cost leadership and the two specific...
Advantages and Disadvantages of Differentiation

5 Tips for Effective and Successful Email Marketing

Below are five quick and easy-to-follow tips for effective and successful email marketing: 1. Personalization: Personalize the email by adding...
5 Tips for Successful Email Marketing