Markets considered under a monopolistic competition structure are common in market and mixed market economies. The smartphone market is a […]
Business and Economics
Characteristics of Monopolistic Competition
Monopolistic competition is one of the four major types of market structures along side perfect competition, oligopoly, and monopoly. It […]
The Marketing Mix of McDonald’s
McDonald’s has developed a core marketing strategy founded on its “Think Global, Act Local” concept. It has become some sort […]
Bargaining Power of Buyers: Impacts, Factors, and Examples
The bargaining power of buyers is one of Porter’s Five Forces that can help businesses and researchers determine the level […]
SWOT Analysis of McDonald’s
McDonald’s represents one of the best examples of American globalization. It also exemplifies the advantages of a franchising business model. […]
Marketing Strategy of Shein: Marketing Mix
The arrival of Shein in the clothing and apparel scene is quite disruptive. It is the first fast-fashion retailer with […]
Porter’s Five Forces Analysis of OpenAI
OpenAI is at the forefront of some of the most important developments in artificial intelligence. It is responsible for developing […]
Porter’s Five Forces Analysis: Drawbacks and Limitations
The Five Forces Model is an analytical framework first introduced by Harvard business professor and management consultant Michael E. Porter. […]
Marketing Lessons from Apple
Apple is a master marketer. This is demonstrated through its reputation as one of the most valuable companies in the […]
SWOT Analysis of Starbucks
The title of being the largest chain of coffeehouses in the world belongs to Starbucks. It has more than 34000 […]