In their article published in the Journal of Leadership & Organizational Studies, researchers Jessie Lee, Gang Wang, and Ronald F. […]
Business and Economics
Supply Chain Strategy of Starbucks
Managing the supply chain of restaurants and other similar businesses is a critical part of its operations. This becomes more […]
Apple and Buzz Marketing
Creating buzz around its products or its brand is one of the notable strengths of Apple. Buzz marketing has become […]
Porter’s Five Forces Analysis of Netflix
Netflix has disrupted the movie and television industries. It is one of the pioneers in providing on-demand video streaming services. […]
Factors Influencing the Intensity of Competitive Rivalry
Michael E. Porter identified the intensity of competitive rivalry or the competition in a particular industry or market as one […]
Porter’s Five Force Analysis of Nvidia
Nvidia Corporation dominates the overall market for graphics processors and it also has a leading position in specific markets that […]
Competitive Advantage of Tesla
The appeal of electric vehicles has grown substantially over the years and they will become more popular in the years […]
How Apple Builds and Maintains Customer Loyalty
Apple does not have a dedicated and centralized customer loyalty program in its marketing strategy and specific promotion mix. However, […]
Porter’s Five Forces Model: Benefits and Applications
Although it has some drawbacks and limitations, it is still impossible to discredit the benefits and practical applications of the […]
Distribution Strategy of Samsung: Principles and Channels
Samsung products are available in more than 200 countries around the globe. It has become a household name due to […]