Logistics flows pertain to the movement and direction of the goods, items, or information within the supply chain or more […]
Articles
Apple and Event Marketing
Event marketing is a promotional activity that involves hosting or participating in an event to showcase a new product, inform […]
Drawbacks of Continuously Variable Transmission
Continuously variable transmission or CVT is a type of automatic transmission with several benefits or advantages stemming from its gearless […]
Distribution Strategy of McDonald’s Corporation
McDonald’s Corporation has a global footprint that has made it one of the most successful American companies in the world […]
Social Media Strategy of Apple
Apple has a strong online presence. However, compared to other companies and even tech giants, it is not as active […]
Porter’s Five Forces Analysis of Shein
Shein has become one of the largest fashion brands in the world and one of the market leaders in the […]
What is Jekyll and Hyde Leadership?
In their article published in the Journal of Leadership & Organizational Studies, researchers Jessie Lee, Gang Wang, and Ronald F. […]
Supply Chain Strategy of Starbucks
Managing the supply chain of restaurants and other similar businesses is a critical part of its operations. This becomes more […]
Apple and Buzz Marketing
Creating buzz around its products or its brand is one of the notable strengths of Apple. Buzz marketing has become […]
Porter’s Five Forces Analysis of Netflix
Netflix has disrupted the movie and television industries. It is one of the pioneers in providing on-demand video streaming services. […]