Apple does not have a dedicated and centralized customer loyalty program in its marketing strategy and specific promotion mix. However, […]
Articles
Skin Care vs Skincare: Which One is Correct?
Note that “skin care” and skincare” are two related words with different meanings and different uses depending on the context. […]
Porter’s Five Forces Model: Benefits and Applications
Although it has some drawbacks and limitations, it is still impossible to discredit the benefits and practical applications of the […]
Distribution Strategy of Samsung: Principles and Channels
Samsung products are available in more than 200 countries around the globe. It has become a household name due to […]
Competitive Advantage of Apple
Apple is one of the largest tech companies and most valuable companies in the world. The company is behind some […]
The Impact of Manifest Destiny on Native Americans
The impact of manifest destiny to Native Americans was conflict. Of course, this was inevitable due to the fact that […]
Porter’s Five Forces Analysis of PepsiCo
The Coca-Cola Company dominates the United States market and other regional markets. However, PepsiCo dominates other territories including the overall […]
Pros and Cons of Corporate Social Responsibility
American philosopher and business professor R. Edward Freeman introduced the stakeholder theory of corporate governance in 1984 and argued that […]
Activated Carbon: Properties and Applications
An activated carbon or activated charcoal is a collective name for processed carbons with extremely porous structure and extensive surface […]
Advantages and Disadvantages of Differentiation
Differentiation is one of the four Generic Strategies introduced by Michael E. Porter alongside cost leadership and the two specific […]