The Swedish-founded and Dutch-headquartered multinational conglomerate IKEA has become one of the most recognized brands in the world thanks to […]
Articles
Why Is Evian Water Expensive?
Evian is a French company involved in the bottled water business. It specifically bottles and markets mineral water sourced from […]
Pros and Cons of Freemium Business Model
Software developers popularized freemium pricing during the 1980s as their main revenue model and part of their marketing strategies. It […]
Penetration Pricing Strategy: Advantages and Disadvantages
Some businesses entering emerging and existing markets have no way to compete but to offer products priced below what their […]
The Product Strategy of Apple
Apple revolutionized the personal computer market with the introduction of the Macintosh computer in the 1980s. The same is true […]
Premium Pricing Strategy: Advantages and Disadvantages
Luxury brands and most companies selling high-end goods and services utilize the advantages of a premium pricing strategy for two […]
The Pricing Strategy of Apple
Apple is notorious for offering ridiculously expensive products, especially when compared with counterpart products from its competitors. Why exactly are […]
Review Of Stage Manager On iPadOS: Pros And Cons
The introduction of the iPadOS 16 at the 2022 Worldwide Developers Conference of Apple on 6 June 2022 came with […]
SWOT Analysis of Netflix
On-demand and over-the-top television and movie content streaming services have replaced free-to-air broadcast television and cable television. Netflix is arguably […]
Porter’s Five Forces Analysis of Apple
There is no doubt that Apple is one of the most successful tech companies. The key components of its business […]