Apple has a somewhat different approach to promoting its brand and specific products. It does not spend heavily on advertising […]
Business
Distribution Strategy of Apple: Channels and Components
Apple products are everywhere. There are Apple users in parts of the world where there is access to digital communication […]
Porter’s Five Forces Analysis of Twitter
Twitter was founded in 2006 as a microblogging platform. It later evolved into a multi-feature social media platform and social […]
Pricing Strategy of AMD
A key principle in the product strategy of AMD is a unique value proposition that centers on balancing price and […]
Summary: Timeline of the Fall of Elizabeth Holmes and Theranos
Theranos was poised to become the next biggest tech company born in Silicon Valley. Elizabeth Holmes, its founder and former […]
Ducks’ Five-Stage Change Curve Model for Organizational Change
The Five-Stage Change Curve Model developed and introduced by Jeanie Daniel Duck provides a framework for predicting and analyzing organizational […]
Pros and Cons of Price Bundling
Price bundling is a pricing strategy that involves combining two or more products in a single bundle so that the […]
Pricing Strategy of McDonald’s Corporation
Part of the appeal of fast-food restaurants is the relative affordability of their food and beverage offerings compared with other […]
Dynamic Pricing Strategy: Advantages and Disadvantages
Most pricing methods are fixed. However, for some companies and in certain situations, dynamic pricing provides notable advantages and benefits. […]
Review: Pros and Cons of PayPal as a Payment Processor
PayPal is an online payment system owned and operated by the American company PayPal Holdings Inc. It specifically provides online […]