American marketing professor and book author E. Jerome McCarthy first introduced the original and modern marketing mix composed of the […]
Business
Bargaining Power of Suppliers: Impacts and Factors
The bargaining power of suppliers represents the specific forces stemming from the market of inputs that can affect a business […]
Differentiation Strategy of Apple
Products from Apple seem to have low differentiation when viewed from the surface. After all, in taking into consideration alternative […]
Criticisms of Corporate Social Responsibility
A number of business organizations and trade or industry associations across the globe have embraced the importance of corporate social […]
Monopolistic Competition: Advantages and Disadvantages
Markets considered under a monopolistic competition structure are common in market and mixed market economies. The smartphone market is a […]
The Marketing Mix of McDonald’s
McDonald’s has developed a core marketing strategy founded on its “Think Global, Act Local” concept. It has become some sort […]
Bargaining Power of Buyers: Impacts, Factors, and Examples
The bargaining power of buyers is one of Porter’s Five Forces that can help businesses and researchers determine the level […]
SWOT Analysis of McDonald’s
McDonald’s represents one of the best examples of American globalization. It also exemplifies the advantages of a franchising business model. […]
Porter’s Five Forces Analysis of OpenAI
OpenAI is at the forefront of some of the most important developments in artificial intelligence. It is responsible for developing […]
Cost Leadership Strategy: Definition, Dimensions, and Examples
Cost leadership is a position in which a business organization or firm achieves cost-efficiency that enables it to present itself […]