German multinational fashion company Adidas is the second largest sportswear manufacturer in the world. However, Nike still dominates the landscape […]
Business
Porter’s Generic Strategies: Explanations and Criticisms
Michael E. Porter introduced the Generic Strategies in his 1985 book “Competitive Advantage: Creating and Sustaining Superior Performance” to describe […]
Competitive Advantage of Samsung
Samsung Electronics has succeeded in becoming a household name through its diverse portfolio of consumer electronics products that include a […]
Product Strategy of Tesla
Tesla has demonstrated coherence within its entire marketing mix. Consider its product strategy as an example. This specific strategy complements […]
Apple and Influencer Marketing
Influencer marketing has become a popular form of digital marketing for different companies and brands of all sizes. It involves […]
Porter’s Five Forces Analysis of McDonald’s
It is one of the largest fast-food chains in the world as evident from its presence in over 100 countries […]
SWOT Analysis of Zara
Amancio Ortega and Rosalía Mera founded Zara in 1975 in Spain. Inditex was later founded in 1985 as a holding […]
Transformational Leadership: Strengths and Weaknesses
The Pros: Strengths and Benefits of Transformational Leadership 1. Most Effective Style of Leadership Studies have shown that transformational leadership […]
Marketing Mix of Apple: 4Ps Analysis
No one can deny that Apple is one of the most successful tech companies and most recognizable brands in the […]
Porter’s Five Forces Analysis of Xiaomi
Xiaomi managed to be included in the Fortune 500 Global Companies list despite being a young organization established in 2010. […]