Nike continues to dominate the sportswear market and the more specific sports equipment market. It also remains a significant competitor […]
Company Profile
Supply Chain Strategy of Apple
Part of the success of Apple and one of the sources of its competitive advantage that enables it to manage […]
Porter’s Five Forces Analysis of Zara
Zara is one of the largest clothing and apparel retailers in the world in terms of sales. It is also […]
The Apple Ecosystem Explained: Pros and Cons
Apple introduced the Apple Computer I in 1976 and followed suit with the introduction of the Macintosh in 1984. Three […]
Porter’s Five Forces Analysis of Tesla
Tesla did not invent electric vehicles but it has succeeded in developing relevant technologies further to bring these vehicles to […]
SWOT Analysis of iPhone
The first generation of the iPhone was unveiled during the 2007 Macworld trade show. It was instrumental in ushering in […]
Marketing Strategy for Barbie: Marketing Mix
Barbie is one of the most recognized brand names in the world. What started as a fashion doll in 1959 […]
Differentiation Strategy of Apple
Products from Apple seem to have low differentiation when viewed from the surface. After all, in taking into consideration alternative […]
The Marketing Mix of McDonald’s
McDonald’s has developed a core marketing strategy founded on its “Think Global, Act Local” concept. It has become some sort […]
SWOT Analysis of McDonald’s
McDonald’s represents one of the best examples of American globalization. It also exemplifies the advantages of a franchising business model. […]