Barbie is one of the most recognized brand names in the world. What started as a fashion doll in 1959 […]
Company Profile
Differentiation Strategy of Apple
Products from Apple seem to have low differentiation when viewed from the surface. After all, in taking into consideration alternative […]
The Marketing Mix of McDonald’s
McDonald’s has developed a core marketing strategy founded on its “Think Global, Act Local” concept. It has become some sort […]
SWOT Analysis of McDonald’s
McDonald’s represents one of the best examples of American globalization. It also exemplifies the advantages of a franchising business model. […]
Marketing Strategy of Shein: Marketing Mix
The arrival of Shein in the clothing and apparel scene is quite disruptive. It is the first fast-fashion retailer with […]
Porter’s Five Forces Analysis of OpenAI
OpenAI is at the forefront of some of the most important developments in artificial intelligence. It is responsible for developing […]
Marketing Lessons from Apple
Apple is a master marketer. This is demonstrated through its reputation as one of the most valuable companies in the […]
SWOT Analysis of Starbucks
The title of being the largest chain of coffeehouses in the world belongs to Starbucks. It has more than 34000 […]
SWOT Analysis of Xiaomi
Xiaomi is one of the largest smartphone manufacturers in the world and also one of several Chinese companies to be […]
Promotion Strategy of Starbucks
Starbucks operates in an environment marked by intense competition due to the presence of other players offering alternative and even […]