No one can deny that Apple is one of the most successful tech companies and most recognizable brands in the […]
Management
The PR Strategy of Apple
Apple has a different approach to marketing. It does not spend too much on advertising unlike its competitors and other […]
Applications of Transactional Leadership
Several studies and analyses within the subfield of leadership theories have been conducted and written to explore and discuss the […]
Promotion Strategy of Apple: Key Promotional Activities
Apple has a somewhat different approach to promoting its brand and specific products. It does not spend heavily on advertising […]
Distribution Strategy of Apple: Channels and Components
Apple products are everywhere. There are Apple users in parts of the world where there is access to digital communication […]
Porter’s Five Forces Analysis of Twitter
Twitter was founded in 2006 as a microblogging platform. It later evolved into a multi-feature social media platform and social […]
Pricing Strategy of AMD
A key principle in the product strategy of AMD is a unique value proposition that centers on balancing price and […]
Summary: Timeline of the Fall of Elizabeth Holmes and Theranos
Theranos was poised to become the next biggest tech company born in Silicon Valley. Elizabeth Holmes, its founder and former […]
Ducks’ Five-Stage Change Curve Model for Organizational Change
The Five-Stage Change Curve Model developed and introduced by Jeanie Daniel Duck provides a framework for predicting and analyzing organizational […]
Pros and Cons of Price Bundling
Price bundling is a pricing strategy that involves combining two or more products in a single bundle so that the […]