Computer programmer and StumbleUpon co-founder Garrett Camp and Red Swoosh co-founder Travis Kalanick founded Uber as Ubercab in 2009 with […]
Management
Strategic Purpose of Mergers and Acquisitions
Mergers and acquisitions collectively constitute a term for a particular strategy aimed at achieving specific business goals and objectives. Understanding […]
The Business of Amazon: What Exactly Does It Do?
Amazon is the largest online retailer and one of the most recognizable brands in the world. However, it is not […]
Reasons IKEA Is Affordable: A Concise Explainer
A sizeable number of shoppers around the world love IKEA. This is not because of hype or a strong loyalty […]
SWOT Analysis of IKEA
The Swedish-founded and Dutch-headquartered multinational conglomerate IKEA has become one of the most recognized brands in the world thanks to […]
Pros and Cons of Freemium Business Model
Software developers popularized freemium pricing during the 1980s as their main revenue model and part of their marketing strategies. It […]
Penetration Pricing Strategy: Advantages and Disadvantages
Some businesses entering emerging and existing markets have no way to compete but to offer products priced below what their […]
The Product Strategy of Apple
Apple revolutionized the personal computer market with the introduction of the Macintosh computer in the 1980s. The same is true […]
Premium Pricing Strategy: Advantages and Disadvantages
Luxury brands and most companies selling high-end goods and services utilize the advantages of a premium pricing strategy for two […]
The Pricing Strategy of Apple
Apple is notorious for offering ridiculously expensive products, especially when compared with counterpart products from its competitors. Why exactly are […]