Nike is the largest supplier of athletic shoes and apparel in the world. It is also one of the largest […]
Marketing
SWOT Analysis of Apple
Apple is a household name. It is behind some of the most iconic products of the modern digital age. These […]
The Strategy and Success of Cirque du Soleil
The Canadian entertainment and traveling circus company Cirque du Soleil is one of the prime examples of an organization demonstrating […]
5 Tips for Effective and Successful Email Marketing
Below are five quick and easy-to-follow tips for effective and successful email marketing: 1. Personalization: Personalize the email by adding […]
Email Marketing Pros and Cons: A Brief Guide
Is email marketing effective? What are its specific applications? How does it fit in the overall digital marketing strategy of […]
SWOT Analysis of Shein
Chinese billionaire Chris Xu founded Shein in 2008. It was originally named ZZKKO and was initially a drop shipping business […]
What is the Purpose of After-Sales Service?
After-Sales service is an example of a sales promotion activity. By definition, it includes all business activities geared toward customer […]
The Purpose of a CRM System
A customer relationship management system or CRM system is a specific application of information systems centered on managing the interaction […]
The Apple Ecosystem Explained: Pros and Cons
Apple introduced the Apple Computer I in 1976 and followed suit with the introduction of the Macintosh in 1984. Three […]
SWOT Analysis of iPhone
The first generation of the iPhone was unveiled during the 2007 Macworld trade show. It was instrumental in ushering in […]