Pricing influences consumer behavior. A multidisciplinary team of researchers from Russia has shown that the brain reacts instantly when the […]
Marketing
Marketing Lessons from Apple
Apple is a master marketer. This is demonstrated through its reputation as one of the most valuable companies in the […]
Why is Truth Social Struggling to Attract Advertisers?
Trump Media & Technology Group, the startup company that owns and operates the social media platform Truth Social, has not […]
SWOT Analysis of TikTok
Chinese company ByteDance Ltd. launched TikTok for the iOS and Android mobile operating systems in 2017. It was positioned as […]
Why Is Evian Water Expensive?
Evian is a French company involved in the bottled water business. It specifically bottles and markets mineral water sourced from […]
SWOT Analysis of Intel
Intel was founded in 1968 by semiconductor pioneers Gordon Moore, Robert Noyce, and Arthur Rock. It was originally called NM […]
The Strategy and Success of Cirque du Soleil
The Canadian entertainment and traveling circus company Cirque du Soleil is one of the prime examples of an organization demonstrating […]
Promotion Strategy of Starbucks
Starbucks operates in an environment marked by intense competition due to the presence of other players offering alternative and even […]
SWOT Analysis of Toyota
Toyota was a former division of automatic looms manufacturer Toyoda Automatic Loom Works established in 1933 with the intention to […]
Apple and Influencer Marketing
Influencer marketing has become a popular form of digital marketing for different companies and brands of all sizes. It involves […]