Event marketing is a promotional activity that involves hosting or participating in an event to showcase a new product, inform […]
Marketing
Distribution Strategy of McDonald’s Corporation
McDonald’s Corporation has a global footprint that has made it one of the most successful American companies in the world […]
Social Media Strategy of Apple
Apple has a strong online presence. However, compared to other companies and even tech giants, it is not as active […]
Apple and Buzz Marketing
Creating buzz around its products or its brand is one of the notable strengths of Apple. Buzz marketing has become […]
How Apple Builds and Maintains Customer Loyalty
Apple does not have a dedicated and centralized customer loyalty program in its marketing strategy and specific promotion mix. However, […]
Distribution Strategy of Samsung: Principles and Channels
Samsung products are available in more than 200 countries around the globe. It has become a household name due to […]
Competitive Advantage of Apple
Apple is one of the largest tech companies and most valuable companies in the world. The company is behind some […]
Advantages and Disadvantages of Differentiation
Differentiation is one of the four Generic Strategies introduced by Michael E. Porter alongside cost leadership and the two specific […]
Pricing Strategy of Tesla
Tesla vehicles and other products like batteries and solar power systems are considerably more expensive than their counterparts and substitute […]
Difference Between Cost Leadership and Differentiation
Both cost leadership and differentiation are two of the four Generic Strategies introduced by Michael E. Porter in his 1985 […]