Tesla vehicles and other products like batteries and solar power systems are considerably more expensive than their counterparts and substitute […]
Marketing
Difference Between Cost Leadership and Differentiation
Both cost leadership and differentiation are two of the four Generic Strategies introduced by Michael E. Porter in his 1985 […]
Pricing Strategy of Samsung
There is a suitable Samsung product befitting the budget constraints and specific usage requirements of a particular consumer. Remember that […]
Differentiation Strategy: How To Differentiate From The Competition
A differentiation strategy comprises all business-level decisions and initiatives aimed at developing and offering products that have qualities or unique […]
Competitive Advantage of Samsung
Samsung Electronics has succeeded in becoming a household name through its diverse portfolio of consumer electronics products that include a […]
Product Strategy of Tesla
Tesla has demonstrated coherence within its entire marketing mix. Consider its product strategy as an example. This specific strategy complements […]
Marketing Mix of Apple: 4Ps Analysis
No one can deny that Apple is one of the most successful tech companies and most recognizable brands in the […]
The PR Strategy of Apple
Apple has a different approach to marketing. It does not spend too much on advertising unlike its competitors and other […]
Characteristics of Monopolistic Competition
Monopolistic competition is one of the four major types of market structures. It sits alongside perfect competition, oligopoly, and monopoly. […]
Promotion Strategy of Apple: Key Promotional Activities
Apple has a somewhat different approach to promoting its brand and specific products. It does not spend heavily on advertising […]