Computer programmer and StumbleUpon co-founder Garrett Camp and Red Swoosh co-founder Travis Kalanick founded Uber as Ubercab in 2009 with […]
Marketing
Reasons IKEA Is Affordable: A Concise Explainer
A sizeable number of shoppers around the world love IKEA. This is not because of hype or a strong loyalty […]
Why Is Evian Water Expensive?
Evian is a French company involved in the bottled water business. It specifically bottles and markets mineral water sourced from […]
Pros and Cons of Freemium Business Model
Software developers popularized freemium pricing during the 1980s as their main revenue model and part of their marketing strategies. It […]
Penetration Pricing Strategy: Advantages and Disadvantages
Some businesses entering emerging and existing markets have no way to compete but to offer products priced below what their […]
The Product Strategy of Apple
Apple revolutionized the personal computer market with the introduction of the Macintosh computer in the 1980s. The same is true […]
Premium Pricing Strategy: Advantages and Disadvantages
Luxury brands and most companies selling high-end goods and services utilize the advantages of a premium pricing strategy for two […]
The Pricing Strategy of Apple
Apple is notorious for offering ridiculously expensive products, especially when compared with counterpart products from its competitors. Why exactly are […]
Marketing Strategy of Starbucks: Marketing Mix
Starbucks Coffee Company remains the largest chain of coffee shops in the world and the leader in the second wave […]
Investing In The Stock Market: Pros And Cons
The stock market provides individuals and institutions with one of the ways to build wealth or meet their medium-term to […]